David served as WiserCare's first commercial CEO, and now serves as Vice President of Digital Innovation at Providence Health and Services in Seattle. David came to WiserCare from Zynx Health, where he was the executive vice president and chief operating officer, with a focus on revenue and commercial operations. Zynx is a leader in the market for clinical decision support.
Prior to Zynx, Cerino served as General Manager for the Health Solutions Group at Microsoft Corporation. As general manager, he was responsible for leading the team's 'connected health' strategy and for managing the products (Microsoft Amalga, Microsoft HealthVault and the Sentillion product line) that delivered their end-to-end value proposition.
Cerino managed all worldwide marketing initiatives for the Health Solutions Group. Before focusing on healthcare, Cerino developed his skills as a sales, marketing and general management executive in other service industries. He was chief marketing and product officer at Farelogix Inc., where he led development and execution of global marketing and product strategy for the company's travel-industry technology. He also served as vice president and general manager at Orbitz LLC and led the corporate travel unit, Orbitz for Business. He has also held executive marketing positions at First USA Bank and DigitalWork Inc.
Cerino holds an MBA from Florida Atlantic University, and a bachelor of science in mathematics and computer science from Wake Forest University in North Carolina. He currently resides in the Seattle area with his wife, three children, three dogs and three horses.